We are a boutique
purpose-first brand strategy
& creative studio
We partner with people wanting to do good by helping them build powerful, intentional and inclusive brands.
Founded by Nitisha Pande & Peter Isaac Simon in September 2013, at The Elbow Neuron Company, we enjoy solving deep and complex brand challenges. We believe that a brand’s communication is a powerful tool – it can shape behaviour, spark change, influence attitudes and drive intergenerational shifts in consumption patterns.
And so, we intentionally partner with brands to create a shared vision of a better world – one that’s healthier, cleaner, kinder and more inclusive. Where good outcomes for people and planet are also the barometer for business success. We help brands get from zero to one, and break through the clutter by adding layers of depth and nuance to everything that they communicate.
A good marketing partner should understand your business and be able to deliver value. That’s where we come in. We have worked with 130+ brands across categories over the past 9 years.
what we do
What clients say
Nitisha is intelligent and super quick on the uptake! Her design ideas are very creative and also reflect her depth of understanding client requirements. I worked with Nitisha and her team when I was running a startup and her work was always top notch. I whole-heartedly recommend Nitisha and Elbow Neuron to anyone who has communication design needs.
Nitisha is one of the most astute and sharp digital marketers that I have come across. She has the great ability to see the large picture and yet focus on the details. Nitisha understands the brand plans, the short term and longer term initiatives, the role that digital/social media would play in helping achieve the brand goals and translate the same into well executed plans. She has strong team skills and works well with formal and informal teams. She is a great member to have on any team!
Need to talk about your project?
Wherever you are you in your brand lifecycle,
we can support you.